Service Engine AI · Website Chatbot

Not A Bot. Your Bot.

Off-the-shelf chatbots give generic answers to real questions. We build a bot trained on your services, your prices, and your coverage area — one that captures leads and sells for you around the clock.

Get This Built for My Business
Apex Plumbing & Heating — Website Chat
Apex Plumbing AI Assistant
Hi! I'm the Apex Plumbing assistant. Do you need emergency service, or can I help you book something?
Do you service Barrhaven?
Yes! We cover all of Ottawa including Barrhaven, Nepean, and Kanata. What do you need help with?
Water heater replacement, what's the cost?
Water heater replacements start at $1,100. Can I grab your name and number to get you booked?
✓ Lead captured — SMS summary sent to owner
The Difference

Off The Shelf Doesn’t Cut It

A bot from a website builder or SaaS tool is built for everyone. Which means it’s built for no one. It doesn’t know your trade, your area, or your prices. Yours does.

Generic Bot
  • Gives vague, canned responses to specific questions
  • Has no idea what cities or neighbourhoods you serve
  • Trained on the internet — not your actual business
  • Loses leads the moment questions get specific
  • Can’t book appointments into your calendar
  • Same template script for every trade and every market
Your Custom Bot
  • Answers with your actual pricing, services, and hours
  • Knows every city and neighbourhood you serve
  • Trained on your real business data, not generic content
  • Captures name, number, and job type before they leave
  • Books jobs directly into your existing calendar
  • Built for your specific trade, your market, your workflow
Custom Skill Architecture

We Give Your Bot Specific Skills

Every bot we build gets equipped with the skills your business actually needs. You choose what it can do. We build it to do exactly that.

Skill

Troubleshooting Guide

Walks customers through diagnosing common issues before you roll a truck. Reduces unnecessary service calls and positions you as the expert before you even pick up the phone.

“Let’s check your circuit breaker first — is the breaker for that circuit tripped?”
Skill

Live Calendar Booking

Books appointments directly into your calendar in real time. No back-and-forth, no phone tag. The customer picks a slot and it’s locked in automatically.

“I’ve got Thursday at 10am open — want me to lock that in for you?”
Skill

Lead Capture and Qualification

Collects name, phone number, job type, and location before the conversation ends. Every visitor becomes a traceable lead with everything you need to call back and close.

“Can I grab your name and the best number to reach you?”
Skill

Estimate and Pricing Guide

Gives accurate ballpark pricing straight from your rate sheet so leads show up pre-qualified, informed, and ready to book without the sticker shock.

“Panel upgrades typically run between $1,800 and $2,400 depending on the size.”
Skill

Review Request

Follows up after a completed job and guides satisfied customers to leave a Google review. Turns happy customers into public proof without any effort from you.

“Glad we could help! Would you mind leaving us a quick Google review?”
Skill

Custom Whatever You Need

If your business has a specific workflow, intake process, or question flow that doesn’t fit a template — we build it. No two businesses are the same. Your bot shouldn’t be either.

“Whatever your process — we build the skill to match it exactly.”
System Integration

It Talks To Your Existing Software

Your bot doesn’t exist in a vacuum. We connect it to the tools you already use so conversations automatically turn into action — no copy-paste, no manual entry.

Incoming
Customer
Powered by AI
Your Custom Bot
Connected to
Your Systems
Jobber Housecall Pro Workiz Google Calendar Google Sheets Gmail Stripe Twilio SMS QuickBooks FieldEdge ServiceTitan + More

Don’t see your software? Ask us. If it has an API, we can likely connect to it.

Real World Example

Built For An Electrical Contractor

An electrical contractor needed more than a contact form. Customers were landing on their site after hours with questions about generator failures, panel issues, and permit work. Nobody was there to answer — and they were losing those leads to whoever picked up first.

We built them a custom chatbot with a generator troubleshooting skill. When a customer comes in with an issue, the bot walks them through the most common causes before recommending a service call — and captures their contact details in the process.

  • Customers self-triage before requesting a technician
  • Emergency vs. non-emergency automatically separated
  • Leads captured 24/7, including after-hours and weekends
  • Fewer unnecessary service calls dispatched
Electrical Contractor — Website Chat
Hi! I’m the electrical contractor’s AI assistant. What can I help you with today?
My backup generator won’t start
Let’s troubleshoot that. First — is there fuel in the tank? Most no-starts come down to fuel.
Yeah tank is full
Good. Check the oil level next — generators have a low-oil shutoff that kills the engine automatically. Is it at the full mark?
Just checked, oil is fine
One more thing to check — most generators have a reset breaker on the control panel, usually a small red or black button near the outlets. It trips under load and cuts everything. Give it a press and try starting again.
That was it, it’s running now
Great, glad that sorted it out! If you ever need to book generator maintenance or any other electrical work down the road, I can take care of that for you right here.
✓ Issue resolved without a service call
Pricing

Priced to Your Business

No Guessing. No Surprises.

Pricing is quoted for your specific setup. Book a discovery call and we’ll tell you exactly what it would cost for your business — no fluff, no surprises.

Book a Free Discovery Call

Ready to Put Your Website to Work?

Book a free discovery call. We’ll find out exactly how many leads your website is currently losing and what it would cost to stop it.

Book Your Free Discovery Call